Hello World!

To begin my first blog ever, it only seemed natural to dedicate the first post by saying hello to the blogging world. 
First a little bit about myself, I am a female in her mid 20s, working a stable job as a fashion PR in Downtown Los Angeles. Because of my job as a fashion publicist, I am highly exposed to the world of pop culture and fashion. My job entails that I spend hours browsing through magazines and keeping up with the latest TV shows and movies to find new opportunities to pitch my clients clothing to. In the course of my research, I cannot help but get sidetracked and be shocked at how much the media relies on sex appeal to sell whatever it is they may be trying to sell. And that brings me to introducing the theme of this blog: The Media and Gender.
Every perfume ad, every popular TV show and just about every corner you turn in our media-clad world, there is a something that indirectly reinforces the gender stereotypes that we Americans have supposedly been fighting to eliminate. Every educated person nowadays knows not the challenge equal rights between men and women because saying men are superior would be considered extremely ignorant and backward. Yet our pop culture is filled with content that downgrades women indirectly or directly and somehow we are okay with that. We can say we are moving forward in the women’s rights movement and the inequality is getting extremely small from a legal point of view, but every time we turn on the TV or open a magazine, there is an advertisement with a bikini-clad model using her sex appeal to sell the product which implicitly sends the message that women needs to take advantage of her sexuality to get what she wants. 
Gender stereotype is amplified and drilled into our heads through the media and the pop culture every single day of our lives and after years and years of exposure to these kind of content, we have been brainwashed to simply look at it and not even see the disturbing message behind it. That is why I am writing this blog: to reveal how media has been trying to teach us stereotypes about men and women and to expose just how politically incorrect different media content we see everyday are in regards to gender. 
We all know that equal rights between women and men is the only option in our world today, yet we allow our media to continue objectifying women and using sexuality as a tool of advertisement. Children spend hours in school learning about respect for the other gender and then everything they learned is forgotten as soon as they hear their favorite rapper rapping about their supposedly endless supply of women. I believe fashion and entertainment is extremely important in undeniable important to our lives but also that it can affect us negatively and could be the number one source of gender stereotype in our society today. I hope by blogging about it, myself and at least one reader can become more critical of the ways media entertains us.